Category Archive : Management


Today we return to talking about coaching and, specifically, in this article we will talk about coaching within the company by analyzing the main differences between executive and business coaching. Unlike what one might think, it is not a simple verbal choice, in fact, the difference between these two terms is of a methodological type since we refer to two types of coaching aimed at different target populations and with specific objectives that can be quite different from each other.

 It is important to remember that coaching can address not only individuals, but also a greater number of people such as  teams and group coaching . Let’s get back to us, what are the differences between business coaching and executive? Within this article we will talk about:

    Business Coaching: what it is

   Executive Coaching: what it is

   The differences between Business coaching and Executive coaching


what It Is  Business Coaching: 

Let’s start with business coaching , one of the most widespread forms within organizations. When we talk about business coaching we refer to the action of support and development of the potential that can be addressed to any person present in the company.

 It is a one-to-one activity that requires the coach to work alongside the coachee in achieving specific business results or in the development of role skills that are not yet fully present.

 This type of activity favors the development of people, enhances their contribution within the organization and is often perceived as a real reward for productivity. In fact, it is always interesting to be able to work on yourself and improve yourself thanks to the support and coaching of a dedicated professional.

 Executive Coaching

 In executive coaching the first thing that changes is the target: in this case the coach addresses the people who make up the top management. If, in the case of business coaching, the focus is on the development of individual skills or potential, in the latter case the objective is mainly aimed at the growth and development of one’s leadership.

 It is about working with the decision makers of the company, supporting and supporting them so that they improve their positioning within the government of the organization itself. Coaching is a process of creative evolution of the person: the top figures train and improve their vision and the ability to make strategic and relevant decisions.



The Differences Between Business Coaching And Executive Coaching

 Business and executive coaching are two different types of coaching despite sharing the same method and approach: the coach, in both cases, always uses powerful questions, accompanying the coachee through a process of reformulation and feedback so that he can achieve his goals. What really changes is the goal to be achieved and, above all, the target .

 When choosing a coach to support the executive figure , in addition to the certification of his skills, it is essential to verify the standing of the coach himself.

 The reason is very simple: a novice coach with a few years of experience behind him would risk not being credible in the eyes of the coachee and would not be able to create the relationship of trust that is fundamental for the coaching relationship to develop properly.


 As we have seen in the article  “ Coaching: what it is and what are the benefits for companies ”, when we talk about coaching we are talking about an important resource for organizations and people.

 In fact, it is an effective tool to achieve one’s goals and, above all, to learn how to achieve them independently. Thanks to the autonomy that the coach guarantees to the coachee, the person develops awareness and improves the esteem in himself and in his own resources .

 Faced with these and other potentials, it is important that those who rely on a service of this kind know how to carefully choose and analyze which type of coaching is most useful and above all which skills and experiences the coach should possess.

 It is essential that the coach is certified so that the relationship does not turn into advice to the person or one to one training. Relying on those who do not have specific skills means risking to impoverish the intervention on the person, to disregard expectations and not bring any benefit.